But I do happen to agree with the idea that witchcraft has increased in its appeal due to a burgeoning sense of power and respect both for and within women themselves. The power, traditionally speaking, that women seek is for fairness, justice, to help others and to fight back oppression. It's not lust for destruction, it's for creation and happiness. So I can see why witchcraft helps cinema to portray this side of women.
Of course, the spells and magick element are ridiculous. But I actually don't see the harm it it for the most part. I enjoy the excitement that a little fantasy brings and because it's of personal interest to me, I enjoy indulging in their version of what I might secretly like to do myself! I'm talking nice things only of course, I have no secret desires to turn anyone into a frog ;)